Cover of the work “Development of methods for improving the effectiveness of marketing communications on the Internet based on the study of consumer archetypes”. Author: Rakhmanov, Sergei Sergeevich. Degree: Candidate of Sciences. Year: 2016

Development of methods for improving the effectiveness of marketing communications on the Internet based on the study of consumer archetypes

Plekhanov Russian University of Economics, Moscow

172 pp.

Development of methods for improving the effectiveness of marketing communications on the Internet based on the study of consumer archetypes — Rakhmanov, Sergei Sergeevich — 2016 — Russian Dissertation Library